From the blog
Stories and notes for people who love their pets.
Why Are Pet Health Records So Fragmented?
Vet visits, insurance claims and behaviour notes all live in different places. Here's why pet health records are so fragmented, and what fixes it.
Izzy Raffi·
The ‘zero-to-now’ problem with pet care moments
So many vet appointment start from scratch. Same is true for every new sitter, carer, and family member stepping in to help. Your pet comes with a life story, behaviour patterns, quirks and experiences. The problem is it has nowhere to go. flüf calls this the ‘zero-to-now problem’. We explore why it happens, why it matters more than most owners realise, and what we believe changes when your pet's story finally makes sense to everyone who needs to understand it.
Izzy Raffi·
The problem with pet care today
The UK pet care market has doubled in 14 years. We have more pets, more technology, and more emotional investment than ever before. And yet most pet owners are still managing their pet's health through memory, screenshots, and hope. Here's why we believe system hasn't kept up and what continuity of care actually means to us at flüf and as pet mums.
Izzy Raffi·
Why We Built flüf
I wanted a fitness tracker for my dogs, aka ‘the boys’. I kept looking, but what I found took me by surprise: every option let me store data, but none could tell me the story. Bentley and Cooper’s health records, behaviour observations, vet notes, all scattered across emails, docs and my own memory. The only thread connecting them was me. So Maria and I decided to build it ourselves. That’s flüf
Izzy Raffi·